Park Cities Quail Coalition is proud to honor Johnny Morris, conservationist and founder of Bass Pro Shops, as the 2019 recipient of the T. Boone Pickens Lifetime Sportsman Award, to be presented on March 7, 2019 at the 13th Annual Dinner and Auction at the Frontiers of Flight Museum in Dallas.
“Nobody has made hunting, fishing and the great outdoors more accessible, fun and exciting to the American public than Johnny Morris,” said Pickens. “He is a passionate sportsman, charismatic leader and an all-around great guy.”
At age 21, Johnny fell in love with the emerging sport of bass fishing and spent five years on the professional circuit. After noticing growing interest in the sport, Johnny started Bass Pro Shops with eight square feet of space in the back of his father’s liquor store in Springfield, Missouri, the company’s sole location for the first 13 years of business.
Johnny’s passion for the outdoors and his feel for the products and shopping experiences desired by outdoor enthusiasts helped transform the industry.
Since 1972, Johnny has earned a reputation as one of the most visionary and influential retailers of the last 50 years. Johnny pioneered the concept of destination retail and created an outdoor-gear enterprise that is one of the most beloved and well-recognized brands in North America.
Advocating for conservation is a personal passion for Johnny, who recognizes the need for citizens to take a strong position in the careful management and use of our natural resources. Today, he is one of the country’s leaders working to ensure natural habitats, wildlife and the outdoors remain healthy and abundant for future generations to enjoy, having established a significant personal legacy that spans national initiatives and extensive partnerships supporting conservation organizations. More information about Johnny Morris can be found online at: www.basspro.com/johnnymorris
Contact the 2019 Dinner and Auction Chairman, Wyatt Abernethy at email@example.com to become more involved.